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Konstruktly

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Konstruktly · Developer Pitch

Engaged buyers build better businesses.

A white-label, mobile-first SaaS platform that transforms post-sale chaos into a seamless digital experience — for buyers, site managers, and developer admins.

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The Problem

Real estate developers face a critical engagement gap after the sale: buyers go dark during the 12–24 month construction phase.

  • closeAnxious buyers who feel in the dark about progress, leading to constant phone calls and site visits.
  • closeChaotic material selections managed through email, paper forms, and in-person meetings — missed deadlines and legal disputes.
  • closeScattered documents — contracts, plans, and permits spread across email threads and filing cabinets.
  • closeChange order confusion — scope changes go undocumented, costs disputed, work stalls.
  • closeLost revenue — hours each week on buyer communications instead of building.

The result: higher costs, slower builds, and unhappy buyers who won't refer new clients.

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Three Apps, One Platform

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Buyer Portal

Track progress, select materials, view documents, manage change orders.

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Developer Dashboard

Manage projects, users, review approvals, oversee operations.

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Site Manager App

Upload progress photos, post updates, view project status on-the-go.

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Core Features

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Visual Progress Tracking

  • Site managers upload photos directly from the field
  • Chronological, phase-by-phase timelines
  • Real-time completion % with automated notifications
  • Cuts repeat "where's my house?" calls
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Online Material Selections

  • Browse by category (flooring, countertops, cabinetry, fixtures)
  • Upgrade pricing shown in real-time
  • Deadline tracking with notifications
  • Digital approval workflow + legal paper trail
  • Monetizes the selection process with upsell visibility
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Change Order Management

  • Digital submission with line-item cost breakdowns
  • Approve/reject workflows with audit trail
  • Buyers accept costs digitally before work begins
  • Every change is itemized, priced, and signed
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Document Vault

  • Centralized storage for contracts, plans, permits, warranties
  • Category-based organization with role-based access
  • 24/7 self-service access — no resend requests
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White-Label Branding

  • Your logo, colors, fonts, and welcome messages
  • Multi-tenant — each developer gets their own branded portal
  • Buyers see YOUR brand, not ours
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Payment Milestones

  • Auto-triggered when phases reach 100% completion
  • Per-phase amounts configurable by admin
  • Buyer acknowledgement workflow with notifications
  • Due milestones visible at a glance
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Smart Notifications

  • Progress updates, material deadline reminders, change order status
  • Payment milestone triggers, new document uploads
  • In-app (real-time) + email delivery
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What Changes for Developers

Developers running the portal see their post-sale process shift in a few concrete ways:

  • check_circleBuyer questions move into the app. Self-service progress, docs, and selections — fewer repeat calls and email threads.
  • check_circleMaterial selections become a tracked workflow. Deadline, price, and digital approval — no paper forms, no lost emails.
  • check_circleChange orders are itemized and signed before work begins. Line-item costs approved in the app, with a clear paper trail.
  • check_circleDocuments live in one place. Contracts, plans, permits, warranties always available to the buyer.
  • check_circlePhase completion triggers payment milestones automatically. Finance sees due payments without cross-referencing schedules.

During onboarding we're happy to model the financial impact against your current unit volume, staff time, and upgrade attach rate.

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Target Market

  • Primary: Single-family home developers (50–500 units/year)
  • Secondary: Townhome and condo developers
  • Tertiary: Custom home builders and general contractors
  • Addressable: hundreds of Cyprus residential developers
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Market Context

  • Cyprus authorises building permits for roughly 8,000 dwelling units per year (Cystat, building permits statistics).
  • Most developers still manage post-sale communication through email, spreadsheets, and in-person meetings — dedicated post-sale buyer software is a sparse category compared to pre-construction CRM and jobsite management.
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What Makes Us Different

True white-label multi-tenant

Buyers see your brand — logo, colors, app name — not ours. Each developer gets an isolated tenant with its own data and branding.

No app store install for buyers

A link opens on any modern phone or desktop as a progressive web app — no download, no store review.

Fast onboarding

Projects, units, phases, and branding configured in a day rather than weeks of implementation services.

Open API

Every portal action is backed by a documented REST endpoint — data flows into your CRM, accounting, or ERP.

Tenant-scoped data model

Every record is scoped by tenant from the database up, which makes data ownership and offboarding conversations straightforward.

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Roadmap

check_circleShipped

  • PDF receipt generation for material selections
  • Audit trail / activity log with CSV export
  • S3/MinIO cloud file storage with image thumbnails
  • Payment milestones auto-trigger on phase completion
  • Super Admin Portal for multi-tenant management
  • Email notifications via SMTP
  • Server-sent event stream for real-time in-app notifications

scheduleNext

  • Stripe billing integration for subscriptions
  • Native push notifications (iOS/Android via Capacitor)
  • BIM/CAD file viewer integration
  • Buyer-to-buyer referral program

Ready to give your buyers the experience they deserve?

Book a live walkthrough and we'll tailor it to your current pipeline.

Konstruktly — Engaged buyers build better businesses.