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Konstruktly · Developer Pitch
Engaged buyers build better businesses.
A white-label, mobile-first SaaS platform that transforms post-sale chaos into a seamless digital experience — for buyers, site managers, and developer admins.
The Problem
Real estate developers face a critical engagement gap after the sale: buyers go dark during the 12–24 month construction phase.
- closeAnxious buyers who feel in the dark about progress, leading to constant phone calls and site visits.
- closeChaotic material selections managed through email, paper forms, and in-person meetings — missed deadlines and legal disputes.
- closeScattered documents — contracts, plans, and permits spread across email threads and filing cabinets.
- closeChange order confusion — scope changes go undocumented, costs disputed, work stalls.
- closeLost revenue — hours each week on buyer communications instead of building.
The result: higher costs, slower builds, and unhappy buyers who won't refer new clients.
Three Apps, One Platform
Buyer Portal
Track progress, select materials, view documents, manage change orders.
Developer Dashboard
Manage projects, users, review approvals, oversee operations.
Site Manager App
Upload progress photos, post updates, view project status on-the-go.
Core Features
Visual Progress Tracking
- Site managers upload photos directly from the field
- Chronological, phase-by-phase timelines
- Real-time completion % with automated notifications
- Cuts repeat "where's my house?" calls
Online Material Selections
- Browse by category (flooring, countertops, cabinetry, fixtures)
- Upgrade pricing shown in real-time
- Deadline tracking with notifications
- Digital approval workflow + legal paper trail
- Monetizes the selection process with upsell visibility
Change Order Management
- Digital submission with line-item cost breakdowns
- Approve/reject workflows with audit trail
- Buyers accept costs digitally before work begins
- Every change is itemized, priced, and signed
Document Vault
- Centralized storage for contracts, plans, permits, warranties
- Category-based organization with role-based access
- 24/7 self-service access — no resend requests
White-Label Branding
- Your logo, colors, fonts, and welcome messages
- Multi-tenant — each developer gets their own branded portal
- Buyers see YOUR brand, not ours
Payment Milestones
- Auto-triggered when phases reach 100% completion
- Per-phase amounts configurable by admin
- Buyer acknowledgement workflow with notifications
- Due milestones visible at a glance
Smart Notifications
- Progress updates, material deadline reminders, change order status
- Payment milestone triggers, new document uploads
- In-app (real-time) + email delivery
What Changes for Developers
Developers running the portal see their post-sale process shift in a few concrete ways:
- check_circleBuyer questions move into the app. Self-service progress, docs, and selections — fewer repeat calls and email threads.
- check_circleMaterial selections become a tracked workflow. Deadline, price, and digital approval — no paper forms, no lost emails.
- check_circleChange orders are itemized and signed before work begins. Line-item costs approved in the app, with a clear paper trail.
- check_circleDocuments live in one place. Contracts, plans, permits, warranties always available to the buyer.
- check_circlePhase completion triggers payment milestones automatically. Finance sees due payments without cross-referencing schedules.
During onboarding we're happy to model the financial impact against your current unit volume, staff time, and upgrade attach rate.
Target Market
- Primary: Single-family home developers (50–500 units/year)
- Secondary: Townhome and condo developers
- Tertiary: Custom home builders and general contractors
- Addressable: hundreds of Cyprus residential developers
Market Context
- Cyprus authorises building permits for roughly 8,000 dwelling units per year (Cystat, building permits statistics).
- Most developers still manage post-sale communication through email, spreadsheets, and in-person meetings — dedicated post-sale buyer software is a sparse category compared to pre-construction CRM and jobsite management.
What Makes Us Different
True white-label multi-tenant
Buyers see your brand — logo, colors, app name — not ours. Each developer gets an isolated tenant with its own data and branding.
No app store install for buyers
A link opens on any modern phone or desktop as a progressive web app — no download, no store review.
Fast onboarding
Projects, units, phases, and branding configured in a day rather than weeks of implementation services.
Open API
Every portal action is backed by a documented REST endpoint — data flows into your CRM, accounting, or ERP.
Tenant-scoped data model
Every record is scoped by tenant from the database up, which makes data ownership and offboarding conversations straightforward.
Roadmap
check_circleShipped
- PDF receipt generation for material selections
- Audit trail / activity log with CSV export
- S3/MinIO cloud file storage with image thumbnails
- Payment milestones auto-trigger on phase completion
- Super Admin Portal for multi-tenant management
- Email notifications via SMTP
- Server-sent event stream for real-time in-app notifications
scheduleNext
- Stripe billing integration for subscriptions
- Native push notifications (iOS/Android via Capacitor)
- BIM/CAD file viewer integration
- Buyer-to-buyer referral program
Ready to give your buyers the experience they deserve?
Book a live walkthrough and we'll tailor it to your current pipeline.
Konstruktly — Engaged buyers build better businesses.